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Introduction
Simply put, Google Panda is an update implemented by Google that dictates what results appear on Google under what criteria. As people continue to discover new ways to rank higher on the Google search result pages without offering content of any value whatsoever, it becomes essential for Google to stay a few paces ahead. Therefore, whenever webmasters and SEOs start catching up, Google updates its algorithm to keep in line with its primary objective: to provide the highest quality search results to its users. Google Panda is the latest addition to the Google’s bandwagon of updates, about which you will learn more as this book unfolds. If you own a business and receive a large percentage of your customers through your website, then you need your website to be well known. It is a known fact that most of us discover new websites through search engines. Remembering domains or bookmarking many websites is a pain, so it is easier to simply Google what we are looking for. This makes it essential for small business owners to get their website on the first few pages of Google’s search results. In other words, you need to keep Google happy if you want your online ventures to succeed. Google has an impressive algorithm that determines which websites offer high-quality content to its users and which offer junk. The algorithm—updated many times since its inception—does a good job of giving accurate results relevant to the search string. Search Engine Optimization (SEO) is a technique employed by websites that improves a site’s search-engine ranking. Since search-engine robots follow a fixed algorithm for indexing the content of a webpage, it can be determined by following the trends which techniques work and which do not. Over the years, tricks to optimize a site’s ranking have been compiled by people who have extensively studied these search-engine algorithms.